We write thousands of blog posts every year for our clients and agency partners. Our editorial standards are obnoxiously high, and we do our best to write the best web content our clients (and their competitors) have ever seen. Although we try to catch everything, occasionally a mistake sneaks by us. Recently we made a very costly mistake, and I think it’s one that every blogger and business owner should be aware of.
It all started when one of our writers published a blog post to a client’s site – it was about finding great deals in Omaha, Nebraska (complete with an altogether underwhelming photo of the city, which may or may not have been taken by a drunken college student with a camera phone in 2005). You wouldn’t see this photo and immediately go book a vacation there, is what I’m saying.
I’m also saying that I have a hard time believing the photographer commands thousands of dollars per image – most of his work had nothing at all to do with photography, and he wasn’t an artist with any kind of recognition or awards to his name. Anyway, the website was new and it wasn’t an especially popular post – we could prove via Google Analytics that fewer than 100 people read it. It wasn’t our proudest moment, but we’ve learned a lot from the experience.